Born on May 22, 1938 in Marseille, Daniel Crémieux went to London when he was seventeen to study English. There, he discovered the stylish elegance of braces - so British - badges, checked pullovers worn with pride by university students. Upon his return to France, Daniel brought back a seamless Shetland sweater, something quite unknown in France at the time.

Daniel  Crémieux

He flew to New York in late 60's and fell in love with the preppy menswear traditional brands. He returned to France with the desire to create the best French preppy brand available.

Daniel has the fashion business in his blood, quite literally. His father owned clothing stores in the south of France, Daniel followed in his footsteps. In 1976, Daniel Crémieux launched his own brand, with an iconic golfer as its logo (pictured below). With this he intended to establish his brand as dynamic, smart and top of the line. 

Logo Daniel Crémieux


He opened the first shop in Saint-Tropez, on the French Riviera between Nice and Marseille. This famous city in France is the place where actors, singers and artists from all around the world meet. This was the first store, soon to be followed by others in Paris and Aix Provence. Just as he still does, Daniel looked to his roots in this early approach to fashion - blending the sophisticated style of Paris with the relaxed and chic attitude of St. Tropez.

In a city like Paris, where fashion reigns supreme, he strove to be revolutionary rather than trendy by combining classic with unexpected new touches and details. Daniel is still fond of saying: "There is not future without the past." From the beginning, he honed his passion for detail and quality. Now, his passion has become a trademark feature of the brand while uncompromisable quality remains the most important aspect of Cremieux. 


Now, under the full direction of Daniel's son, Stephane, the Cremieux design influence quickly spread and has become a symbol of superior quality with unparalleled attention to detail. The companies reputation for excellence is renowned worldwide, with distribution in many countries.  


For the Coats of Arms of the ancient French Families, a crest showed lineage and heritage. For Cremieux, the crest represents quality and passion for the brand and our history. The 38 in the crest is a marker for Daniel's birth year. The iconic shades of navy and white stand for Daniel's favorite color combination of Regimental Ties stripes.

Crest Cremieux38

Each season, Daniel and Stephane select the most sophisticated, high-quality materials from all over the world to create their collections. These collections are proudly tailored in the best factories around the world. We only use superior quality materials from the most renowned mills: Monti, Reda, Loro Piana and Vitale Barberis.